The NBA has returned to China after a six-year hiatus, reigniting excitement among fans and team owners alike. With two preseason games scheduled between the Brooklyn Nets and the Phoenix Suns in Macao, the city is experiencing an unprecedented surge of enthusiasm.
Amazon Prime Video has announced a new partnership with FanDuel that will bring real-time sports betting updates to NBA games streamed on the platform.
Sports technology startup Scorability has secured $40 million in new funding as it aims to reshape the college sports recruiting landscape in the wake of major NCAA reforms that allow student-athletes to profit from their names, images, and likenesses
Walmart announced on Thursday a landmark partnership with Spain’s top soccer league, La Liga, making the retailer the first-ever presenting partner of “El Clásico,” the renowned rivalry match between FC Barcelona and Real Madrid CF.
NFL Commissioner Roger Goodell addressed several pressing issues surrounding the league, ranging from questions about Tom Brady’s dual roles as broadcaster and minority owner of the Las Vegas Raiders to the potential renegotiation of media rights and the future of international expansion.
College sports leaders are recalculating the economics of athletics as the NCAA shifts toward direct player payments and new revenue opportunities, with conference commissioners openly debating the sustainability of current models.
Ted Leonsis, the founder of Monumental Sports & Entertainment (MSE) and owner of multiple major Washington, D.C., sports franchises, reaffirmed his ambition to acquire both a Major League Baseball (MLB) and Major League Soccer (MLS) team to further expand his $7.84 billion sports platform.
As Kevin Durant prepares to debut with the Houston Rockets this season, the two-time NBA champion and four-time Olympic gold medalist offered a message to aspiring NBA players: be authentic, focus on excellence, and let the game speak for itself.
The San Francisco 49ers generated more net ticket revenue than any other National Football League franchise in 2024, while the Tennessee Titans earned the least, according to an internal NFL report obtained by CNBC.
In a landmark update to CNBC Sport’s annual NFL franchise valuations, team values across the league have surged, fueled indirectly by private equity interest.
Women’s 3-on-3 basketball league Unrivaled has reached a $340 million valuation following a new Series B funding round led by Bessemer Venture Partners, with participation from Serena Williams’ Serena Ventures, Warner Bros. Discovery, and Alex Morgan’s Trybe Ventures.
Following a record-breaking transfer spree that drew international superstars like Cristiano Ronaldo, the Saudi Pro League is shifting from heavy state funding to private ownership.
For the first time in the history of U.S. college sports, athletes will receive direct payments from their schools this season, marking a watershed moment in the NCAA’s evolution.
ESPN officially launched its long-awaited direct-to-consumer streaming service on Thursday, marking a pivotal moment in the sports network’s evolution from cable to digital.
Major League Baseball is closing in on a set of new three-year media rights agreements with Disney’s ESPN, Comcast’s NBC Sports, and Netflix that would cover Sunday night games, the Home Run Derby, and postseason matchups, according to people familiar with the matter.
Paramount has struck a landmark agreement to acquire exclusive U.S. media rights for the Ultimate Fighting Championship (UFC), committing to pay $1.1 billion annually starting in 2026.
Insurance brokerage giant Gallagher is expanding its innovative internship program aimed at professional athletes, offering them the opportunity to gain business skills and career experience to help prepare for life after sports.
Fanatics has launched a unique training program to prepare professional athletes for success beyond their playing careers, hosting more than two dozen NBA, NFL, and NHL players in New York City this past June for an intensive three-day business boot camp.
Paramount has reached a landmark deal to acquire the exclusive U.S. rights to TKO Group’s Ultimate Fighting Championship (UFC) in a seven-year agreement worth $7.7 billion, the companies announced.
Walmart and Major League Soccer (MLS) have entered into a multiyear partnership aimed at expanding the retailer’s involvement in the sport and tapping into the league’s rapidly growing U.S. fan base.
In a potential watershed moment for the media industry, ESPN is set to launch its long-anticipated direct-to-consumer (DTC) streaming service, expected as soon as August.
Eli Manning, the two-time Super Bowl MVP and longtime face of the New York Giants, confirmed on Wednesday that he is no longer pursuing a minority ownership stake in the NFL team, citing prohibitive costs and personal considerations.
Two-time Super Bowl MVP Eli Manning has taken an equity stake in XTech, a leading manufacturer of custom-fitted football shoulder pads, further deepening his involvement in the sports business world.
The Women’s National Basketball Association (WNBA) confirmed plans to add three new teams to its league, marking a significant step in the league’s ongoing growth strategy.
Major League Baseball Commissioner Rob Manfred confirmed in an interview that NBC, Apple, and ESPN are the current bidders for the league’s high-profile “Sunday Night Baseball” media rights.
Switzerland is experiencing a significant tourism and economic boost this summer as the UEFA Women’s Euro 2025 tournament drives record visitor numbers and consumer spending across the country.
In a surprising twist during the FIFA Club World Cup final held on Sunday at MetLife Stadium in New Jersey, U.S. President Donald Trump hinted that the long-standing American term “soccer” might soon be renamed “football.”
Despite a decorated NBA career and growing business empire, Golden State Warriors star Stephen Curry revealed that he sometimes suffers from impostor syndrome.
In 2013, NBA star Stephen Curry made headlines by leaving Nike to sign with emerging athletic brand Under Armour—a decision that would become a defining moment in his business career and reshape the sports apparel landscape.
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The Tennis Channel has extended its media rights partnership with the Women’s Tennis Association (WTA) through 2032, ensuring continued broadcast of more than 2,000 matches annually across its cable network and streaming platforms.
The Women’s National Basketball Association (WNBA) announced Monday it has awarded expansion franchises to three new cities—Cleveland, Detroit, and Philadelphia—as part of a strategic plan to grow the league to 18 teams over the next five years.
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