The Best Technical Fabrics for Every Season’s Training Demands
Selecting the right fabric plays a key role in your comfort and performance during workouts. Every athlete knows the distraction of a shirt that sticks to the skin or...
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How to Master Monochrome Looks for Peak Performance
Choosing a monochrome look allows you to create a striking appearance without falling into the trap of wearing only black or dull tones. Pick a color that inspires...
7 Limited Edition Sneaker Drops That Redefine Athletic Style
Sneaker fans have plenty to get excited about with seven exclusive releases that blend high-level performance and bold design. These new drops appeal to both dedicated...
Las Vegas Aces Coach Becky Hammon Says WNBA May Need New Leadership Amid Growing Player Frustrations
Las Vegas Aces head coach Becky Hammon says the WNBA may be reaching a breaking point in its relationship with Commissioner Cathy Engelbert, signaling that a change in leadership could soon be on the table.
Two Cleveland Guardians Pitchers Charged in Federal Case Over Alleged Betting Scheme
Two pitchers for the Cleveland Guardians were indicted Sunday on federal charges tied to a sports betting and money laundering conspiracy, according to prosecutors — the latest scandal to emerge amid growing scrutiny of gambling across professional sports.
NBA Launches Comprehensive Review of Betting Practices Following Federal Gambling Indictment
The National Basketball Association has announced a sweeping review of betting-related practices across the league to “protect the integrity of the NBA and our affiliated leagues,” following a federal indictment alleging that confidential player information was leaked to gamblers.
NBA Union to Contest Miami Heat Guard Terry Rozier’s Pay Suspension After Gambling Arrest
The National Basketball Players Association (NBPA) announced in late October that it will formally challenge the Miami Heat’s decision to suspend Terry Rozier’s pay following his arrest in a federal gambling investigation.
Chauncey Billups Linked to Alleged Leak of Plan to Intentionally Lose 2023 NBA Game, Indictment Suggests
Portland Trail Blazers Head Coach Chauncey Billups appears to be the unnamed “Co-Conspirator 8” identified in a federal indictment as the person who informed another man that the team planned to intentionally lose a 2023 game against the Chicago Bulls to improve its draft position.
Lululemon Partners with NFL to Launch First-Ever Leaguewide Apparel Collection
Lululemon is expanding its presence in professional sports through a new partnership with the National Football League (NFL) and Fanatics to release an apparel and accessories line featuring the logos of all 32 NFL teams.
Disney, NBC Turn to Sports Betting and Technology as Search for New Revenue Intensifies
The National Basketball Association’s new season marks a major shift in U.S. sports media, as NBC returns to NBA broadcasting after a 23-year hiatus and Amazon Prime Video joins as a new partner.
Trading Card Boom Drives Major Retail Growth Ahead of Holidays
Sales of collectible trading cards, from Pokémon to professional sports sets, are surging across major U.S. retailers, with Target reporting a 70% increase so far this year and projecting more than $1 billion in annual revenue from the category.
Apple’s Eddy Cue Says Sports Streaming Needs an Overhaul as Company Nears $140 Million F1 Rights Deal
Apple is preparing to make a major move into motorsports broadcasting, with a $140 million per year media rights deal for Formula 1’s U.S. coverage expected to be announced soon, according to people familiar with the matter.
NBA Returns to China After Six Years, Bringing Buzz and Optimism to Macao
The NBA has returned to China after a six-year hiatus, reigniting excitement among fans and team owners alike. With two preseason games scheduled between the Brooklyn Nets and the Phoenix Suns in Macao, the city is experiencing an unprecedented surge of enthusiasm.
Amazon Prime Video and FanDuel Launch Real-Time Betting Integration for NBA Streams
Amazon Prime Video has announced a new partnership with FanDuel that will bring real-time sports betting updates to NBA games streamed on the platform.
Scorability Raises $40 Million to Modernize College Sports Recruiting Amid NIL Era Shift
Sports technology startup Scorability has secured $40 million in new funding as it aims to reshape the college sports recruiting landscape in the wake of major NCAA reforms that allow student-athletes to profit from their names, images, and likenesses
Walmart Becomes First Presenting Partner of La Liga’s El Clásico
Walmart announced on Thursday a landmark partnership with Spain’s top soccer league, La Liga, making the retailer the first-ever presenting partner of “El Clásico,” the renowned rivalry match between FC Barcelona and Real Madrid CF.
NFL’s Roger Goodell Dismisses Tom Brady Conflict Concerns, Discusses Media Rights and Global Expansion
NFL Commissioner Roger Goodell addressed several pressing issues surrounding the league, ranging from questions about Tom Brady’s dual roles as broadcaster and minority owner of the Las Vegas Raiders to the potential renegotiation of media rights and the future of international expansion.
NCAA Commissioners Confront Rising Costs, Revenue Sharing in New NIL Era
College sports leaders are recalculating the economics of athletics as the NCAA shifts toward direct player payments and new revenue opportunities, with conference commissioners openly debating the sustainability of current models.
Ted Leonsis Pursues MLB and MLS Teams to Expand Washington, D.C., Sports Empire
Ted Leonsis, the founder of Monumental Sports & Entertainment (MSE) and owner of multiple major Washington, D.C., sports franchises, reaffirmed his ambition to acquire both a Major League Baseball (MLB) and Major League Soccer (MLS) team to further expand his $7.84 billion sports platform.
Kevin Durant Shares Advice for NBA Rookies, Reflects on Career and Business Ventures
As Kevin Durant prepares to debut with the Houston Rockets this season, the two-time NBA champion and four-time Olympic gold medalist offered a message to aspiring NBA players: be authentic, focus on excellence, and let the game speak for itself.
49ers Lead, Titans Trail in NFL’s Internal Ticket Revenue Rankings
The San Francisco 49ers generated more net ticket revenue than any other National Football League franchise in 2024, while the Tennessee Titans earned the least, according to an internal NFL report obtained by CNBC.
Private Equity Interest Propels NFL Franchise Valuations to Record Levels
In a landmark update to CNBC Sport’s annual NFL franchise valuations, team values across the league have surged, fueled indirectly by private equity interest.
Serena Williams Joins Investment Round as Women’s Basketball League Unrivaled Reaches $340 Million Valuation
Women’s 3-on-3 basketball league Unrivaled has reached a $340 million valuation following a new Series B funding round led by Bessemer Venture Partners, with participation from Serena Williams’ Serena Ventures, Warner Bros. Discovery, and Alex Morgan’s Trybe Ventures.
Saudi Arabia Turns to Privatization to Propel Pro League Ambitions
Following a record-breaking transfer spree that drew international superstars like Cristiano Ronaldo, the Saudi Pro League is shifting from heavy state funding to private ownership.
College Athletes to Receive Direct Pay as NCAA Faces Uncertain Future
For the first time in the history of U.S. college sports, athletes will receive direct payments from their schools this season, marking a watershed moment in the NCAA’s evolution.
ESPN Launches Historic Standalone Streaming Service, but Analysts Warn of Potential Subscriber Losses
ESPN officially launched its long-awaited direct-to-consumer streaming service on Thursday, marking a pivotal moment in the sports network’s evolution from cable to digital.
Major League Baseball Nears Media Rights Deals With ESPN, NBC, and Netflix
Major League Baseball is closing in on a set of new three-year media rights agreements with Disney’s ESPN, Comcast’s NBC Sports, and Netflix that would cover Sunday night games, the Home Run Derby, and postseason matchups, according to people familiar with the matter.
Paramount Secures $1.1 Billion UFC Rights Deal Amid Tight Sports Media Market
Paramount has struck a landmark agreement to acquire exclusive U.S. media rights for the Ultimate Fighting Championship (UFC), committing to pay $1.1 billion annually starting in 2026.
Gallagher Expands Athlete Internship Program to Prepare Pros for Careers Beyond Sports
Insurance brokerage giant Gallagher is expanding its innovative internship program aimed at professional athletes, offering them the opportunity to gain business skills and career experience to help prepare for life after sports.
Fanatics Hosts Athlete Immersion Program to Equip Pro Athletes for Business Careers
Fanatics has launched a unique training program to prepare professional athletes for success beyond their playing careers, hosting more than two dozen NBA, NFL, and NHL players in New York City this past June for an intensive three-day business boot camp.
Paramount Secures U.S. UFC Rights in $7.7 Billion, Seven-Year Agreement
Paramount has reached a landmark deal to acquire the exclusive U.S. rights to TKO Group’s Ultimate Fighting Championship (UFC) in a seven-year agreement worth $7.7 billion, the companies announced.
Walmart and Major League Soccer Sign Multiyear Partnership Ahead of 2026 World Cup
Walmart and Major League Soccer (MLS) have entered into a multiyear partnership aimed at expanding the retailer’s involvement in the sport and tapping into the league’s rapidly growing U.S. fan base.
ESPN’s Upcoming Streaming Launch Could Redefine Sports Aggregation in Post-Cable Era
In a potential watershed moment for the media industry, ESPN is set to launch its long-anticipated direct-to-consumer (DTC) streaming service, expected as soon as August.
Eli Manning Rules Out Giants Ownership Bid amid Soaring NFL Valuations
Eli Manning, the two-time Super Bowl MVP and longtime face of the New York Giants, confirmed on Wednesday that he is no longer pursuing a minority ownership stake in the NFL team, citing prohibitive costs and personal considerations.
Eli Manning Invests in Xtech, Backing Youth Expansion for Custom Shoulder Pad Maker
Two-time Super Bowl MVP Eli Manning has taken an equity stake in XTech, a leading manufacturer of custom-fitted football shoulder pads, further deepening his involvement in the sports business world.
WNBA Announces Expansion to Cleveland, Detroit, and Philadelphia in Strategic Push for Long-Term Growth
The Women’s National Basketball Association (WNBA) confirmed plans to add three new teams to its league, marking a significant step in the league’s ongoing growth strategy.
MLB Commissioner Confirms Bidders for Sunday Night Baseball Rights; Eyes Broader Media Overhaul
Major League Baseball Commissioner Rob Manfred confirmed in an interview that NBC, Apple, and ESPN are the current bidders for the league’s high-profile “Sunday Night Baseball” media rights.
Women’s Euro 2025 Spurs 27% Surge in Swiss Tourism Spending, Visa Reports
Switzerland is experiencing a significant tourism and economic boost this summer as the UEFA Women’s Euro 2025 tournament drives record visitor numbers and consumer spending across the country.
Trump Hints at Renaming ‘Soccer’ to ‘Football’ During Surprise Fifa Club World Cup Appearance
In a surprising twist during the FIFA Club World Cup final held on Sunday at MetLife Stadium in New Jersey, U.S. President Donald Trump hinted that the long-standing American term “soccer” might soon be renamed “football.”
Stephen Curry Reveals He Suffers from Impostor Syndrome Despite Legendary NBA Career
Despite a decorated NBA career and growing business empire, Golden State Warriors star Stephen Curry revealed that he sometimes suffers from impostor syndrome.
Stephen Curry’s Game-Changing Move to Under Armour Redefined Athlete Branding
In 2013, NBA star Stephen Curry made headlines by leaving Nike to sign with emerging athletic brand Under Armour—a decision that would become a defining moment in his business career and reshape the sports apparel landscape.
A 2025 Haircut Guide: Styles for Every Generation
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Tennis Channel Secures Long-Term Media Rights Deal with Women’s Tennis Association Through 2032
The Tennis Channel has extended its media rights partnership with the Women’s Tennis Association (WTA) through 2032, ensuring continued broadcast of more than 2,000 matches annually across its cable network and streaming platforms.
WNBA Awards Expansion Teams to Cleveland, Detroit, and Philadelphia, Growing League to 18 by 2030
The Women’s National Basketball Association (WNBA) announced Monday it has awarded expansion franchises to three new cities—Cleveland, Detroit, and Philadelphia—as part of a strategic plan to grow the league to 18 teams over the next five years.
What to Know About Knee Gel Injections
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Powerlifting Program Design Tips for Breaking Plateaus
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9 Mental Conditioning Strategies to Elevate Focus and Drive
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How to Design Sport-Specific Fitness Plans for Competitive Edge
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How To Prevent Sport-Specific Injuries Before They Start
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The Most Effective Cross-Training Routines For Multi-Sport Athletes
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