In 2013, NBA star Stephen Curry made headlines by leaving Nike to sign with emerging athletic brand Under Armour—a decision that would become a defining moment in his business career and reshape the sports apparel landscape.
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The Tennis Channel has extended its media rights partnership with the Women’s Tennis Association (WTA) through 2032, ensuring continued broadcast of more than 2,000 matches annually across its cable network and streaming platforms.
The Women’s National Basketball Association (WNBA) announced Monday it has awarded expansion franchises to three new cities—Cleveland, Detroit, and Philadelphia—as part of a strategic plan to grow the league to 18 teams over the next five years.
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Powerlifting Program Design Tips for Breaking Plateaus Overcome performance plateaus with expert tips on designing powerlifting programs that push you past your limits safely.
9 Mental Conditioning Strategies to Elevate Focus and Drive Strengthen your mental game with nine proven conditioning strategies that elevate focus, motivation, and drive for any athletic pursuit.
How to Design Sport-Specific Fitness Plans for Competitive Edge Build custom fitness plans tailored to your sport, optimizing performance and giving you the edge over the competition.
How To Prevent Sport-Specific Injuries Before They Start Get proactive with sport-specific strategies that help prevent injuries, keeping you healthy and performing at your best year-round.
The Most Effective Cross-Training Routines For Multi-Sport Athletes Maximize athletic versatility with cross-training routines designed for multi-sport athletes looking to boost all-around performance.
6 Advanced Tennis Forehand Techniques To Dominate The Court Master six advanced forehand techniques in tennis to outplay opponents and dominate every rally on the court.
How To Sharpen Your Edge With Speed Skating For Modern Athletes Learn how modern speed skating techniques can sharpen your edge, improve agility, and maximize competitive performance.
The Best Triathlon Preparation Guides For Next-Level Racing Access the top triathlon preparation guides, packed with strategies for training, nutrition, gear, and race-day execution.
Tips For Peak Performance In Extreme Endurance Races Prepare for extreme endurance races with expert tips on training, nutrition, and recovery to achieve your personal best.
10 High-Intensity Basketball Drills Used By Pros Take your basketball training up a notch with ten high-intensity drills favored by professional players for peak results.
How To Build Unbreakable Team Chemistry For Championship Wins Discover strategies for building strong team chemistry, vital for achieving consistent championship-level performance.
Top 7 Soccer Skill Development Programs Setting New Standards Explore the leading soccer skill development programs that are setting new benchmarks in player training and growth.
How To Master Explosive Movements With Olympic Lifting Techniques Master explosive power with Olympic lifting techniques designed to boost your athletic performance across all sports.
5 Elite Track Drills For Speed And Power Breakthroughs Unlock new levels of speed and power with five elite track drills, perfect for sprinters and competitive runners.
8 Agility and Speed Drills for Next-Level Coordination Take your coordination and quickness to the next level with eight targeted agility and speed drills used by top athletes.
Personalized Fitness Tracking Methods That Deliver Real Results Personalize your fitness journey with tracking methods that provide actionable insights and help you achieve tangible results.
How to Optimize Nutrition for Lean Muscle Gains Learn the key nutrition strategies that fuel lean muscle growth, support recovery, and enhance overall athletic performance.
The Top Agility Drills for Explosive Lateral Movement Enhance your agility and lateral quickness with top drills designed to develop explosive movement and superior coordination.
9 Mental Conditioning Strategies to Elevate Focus and Drive Strengthen your mental game with nine proven conditioning strategies that elevate focus, motivation, and drive for any athletic pursuit.
How to Design Sport-Specific Fitness Plans for Competitive Edge Build custom fitness plans tailored to your sport, optimizing performance and giving you the edge over the competition.
The Best Wearable Fitness Trackers for Precision Training Get the scoop on the best wearable fitness trackers available, perfect for precision training and data-driven performance improvements.
7 Advanced Recovery Techniques the Pros Swear By Boost your recovery game with seven advanced techniques trusted by professional athletes to optimize healing and prevent injuries.
How to Build Functional Mobility With Daily Micro-Routines Improve flexibility and joint health by incorporating simple, daily micro-routines that enhance your functional mobility.
10 Game-Changing HIIT Protocols for Maximum Fat Burn Accelerate your fat-burning results with ten innovative HIIT protocols, each crafted for intensity, efficiency, and proven effectiveness.
Top Performance Swimwear Styles for Maximum Speed and Support Uncover the best swimwear options designed for peak speed and support, helping swimmers achieve their personal best in the pool.
How to Build a Capsule Wardrobe Tailored for Athletic Lifestyles Learn how to create a versatile, minimalist capsule wardrobe that meets all your athletic needs while simplifying your daily choices.
Best Functional Outerwear Choices for Runners in All Conditions Discover top functional outerwear picks for runners, engineered to perform in all weather conditions without sacrificing comfort or style.
5 Must-Have Statement Socks That Enhance Both Performance and Style Elevate your workout wardrobe with five statement socks that not only boost your athletic performance but also add a splash of style.
How to Choose Reflective Apparel for Optimal Night Training Safety Stay visible and safe during night training sessions by choosing the best reflective apparel designed for style and maximum protection.
The Top Compression Wear Style Guides for Advanced Training Find the best style guides for compression wear, combining functionality and fashion for advanced training and faster recovery.
8 Performance Streetwear Collections Making Waves Right Now Check out eight leading streetwear collections blending athletic performance with trendsetting urban fashion for standout looks.
Tips for Creating Seamless Gym-to-Street Outfits With Activewear Get tips on crafting versatile outfits that transition effortlessly from workout sessions to casual everyday style using activewear staples.
The Best Technical Fabrics Elevating Athletic Performance This Year Discover the top technical fabrics of the year that are transforming athletic performance through innovation and high-quality design.
How to Rock Limited Edition Sneaker Drops for Maximum Impact Learn how to snag and style limited edition sneaker releases to make a bold impact, both in the gym and on the streets.
7 High-Performance Athleisure Trends Redefining Comfort and Style Explore seven game-changing athleisure trends that deliver comfort, functionality, and street style, perfect for workouts or everyday wear.
Enhance Group Training With Competition-Inspired Challenges Boost motivation and results in group training sessions with fun, competition-inspired challenges that push every participant to excel.
Smarter Workouts Begin With Personalized Data And Dynamic Recovery Make every workout count by leveraging personalized data insights and dynamic recovery strategies tailored to your needs.
The Ultimate Guide To Staying Strong And Injury-Free All Season Follow expert tips and techniques in this guide to maintain strength and avoid injuries throughout your athletic season.
Transform Your Training With Science-Backed Performance Upgrades Take your results to new heights with performance upgrades grounded in the latest sports science research, boosting your effectiveness and safety.
Bold Jewelry And Kits Transform Every Match Into A Style Moment Transform every match into a fashion statement with bold jewelry and accessory kits designed to complement modern sportswear.
Performance Sneakers Redefine Urban Fashion Pulse Performance sneakers are setting new standards in urban fashion, offering the perfect blend of athletic capability and contemporary style.
Game Day Glam Shines With Statement Accessories Take your game day outfit to the next level with eye-catching accessories that shine both on and off the field.
Luxury And Legacy Merge In The Evolution Of Sportswear Explore how luxury influences the evolution of sportswear, blending timeless legacy elements with innovative performance technology.
Elevate Your Active Routine With The Latest Chic Performance Gear Upgrade your workouts with chic, high-performance gear that delivers on both style and substance for every fitness enthusiast.
This Season’s Must-Have Looks For Trendy Workouts Stay ahead of the trends with this season’s must-have workout looks, combining fashion-forward design with ultimate comfort and performance.